Can't find software
that fits? We'll build it.
When off-the-shelf software almost works — but not quite — Extrua builds the app your business actually needs. Designed around how you work, built fast with AI, and owned by you.
Built with AI · you own it · owner-operated
When off-the-shelf doesn't quite fit
There's a point where forcing your business into someone else's software costs more than building the thing you actually need. That's the line we're built for.
You're bending your business to fit someone else's software.
The tool does 80% of what you need — and the missing 20% is the important bit.
You're holding it together with spreadsheets and copy-paste between apps.
You're paying for five tools to do the job of one that doesn't exist yet.
You've got a process in your head that no off-the-shelf product understands.
Every quote for “custom software” came back slow and frighteningly expensive.
From a problem in your head to software you own
No long spec process, no six-month black box — you see working software early and shape it as it goes.
Tell us the problem
In plain English — the job that's eating your time, or the thing no tool does right. No spec document needed.
We design & build it
Fast, because we build with AI. You see working software early — not a six-month black box.
You steer it
You react to something real and we adjust. It ends up fitting your business, because you shaped it.
You own it
The app, the code and the data are yours, running on your accounts. No lock-in, no hostage-taking.
Custom software, without the custom-software price tag
Bespoke used to mean slow and eye-wateringly expensive. Building with AI changes the maths — more working software, sooner, for far less. The proof is that two of our own builds, Reconcile and Dispatch, grew into real products.
AI-accelerated
We build faster and cover more ground — so you get more working software for your money, sooner.
Real products, not decks
Reconcile and Dispatch are bespoke builds that became products — proof we ship working software.
Owner-operated
You talk to the person building it, not a sales layer. Fewer middlemen, straighter answers.
If it runs your business, we can build it
From the tool that does the one job nothing else does, to the portal, automation or dashboard that ties everything together.
- Internal tools — the app that runs the part of your business no product fits.
- Customer portals — secure logins where your clients see and do what they need.
- Automations — kill the repetitive admin and wire your tools together.
- Integrations — make the systems you already use talk to each other properly.
- Dashboards & reporting — see what's actually going on, in one place.
- Data cleanup & migration — move off the old system without losing the truth.
Built so it's an easy yes
You own everything
The code, the data and the app are yours, on your accounts. No lock-in, no holding your business hostage.
See it early, steer it
You get working software fast and shape it as it's built — not a long black-box project you can't see into.
Honest about fit
If an off-the-shelf tool is genuinely the better call for you, we'll tell you that instead of selling you a build.
Describe your
problem.
Tell us the job you're trying to do. If we can build it, we'll tell you how — and roughly what it'd take. If you're better off with something off-the-shelf, we'll tell you that too.